Mid-century modern meets ancient landscapes
Close your eyes, and imagine a brand identity design brief from two mid-century-design-obsessed native title lawyers.
Meaghan Rorrison Legal+Consulting is Sue Meaghan and Alex Rorrison. Together they have over 50 years’ experience specialising in native title and related matters.
Our challenge was to bring a bit of their personal love for European design into a brand that acknowledges the traditional lands they live and work on.
The Meaghan Rorrison brand needed to connect with two client groups, with different tones of messaging:
• Traditional Owners
• State and Federal Government
Nani’s brand design team developed a flexible visual branding system that could be combined and applied in different ways when communicating with each of the client groups.
An extensive suite of graphic shapes that draw inspiration from the landscapes of WA
A business start-up kit that delivers unique creative impact and reflects the personality and professionalism of this design-conscious duo.
Creative Director: Kevin Wilson
Design Director: Leigh Wood
Design Lead: Samudra Bhattacharya
Designer: Cassidy North