Helping young mob to improve and maintain a strong inner spirit.
Working alongside Boorloo/Perth agency Gatecrasher, we created a visual identity for the ‘Stronger You, Stronger Mob’ campaign. The campaign celebrated the personality of the individual while recognising the strength of community and culture. It aims to provide strategies for Aboriginal youth aged 12 to 25 to improve and maintain a strong inner spirit and positive Social and Emotional Well-Being.
The campaign seeks to help our mob address some issues we face in a culturally secure way by promoting cultural and Aboriginal ways of working in all aspects of the health and mental health sectors.
The media strategy includes digital advertising, out-of-home advertising, social media advertising, and radio advertising. It also consists of a range of materials involving young Aboriginal people from across WA. These include videos, posters, radio adverts, and a community tool kit. Take a look here.
Creative Director: Kevin Wilson
Design Director: Leigh Wood
Collaborating agency: Gatecrasher